Here is how to accurately track phone calls in Google Tag Manager:
Install GTM if you haven’t already, placing the header script as close to the <head> as possible, then the secondary script directly after the opening <body> tag.
If you have absolutely no experience with GTM, please try to follow the screenshots as closely as possible. This tutorial was written for Intermediate to Advanced Users.
Table of Contents
Add a New Tag
Add and name a new Tag
Universal Analytics Tag
Under Tag Configuration – Select Google Analytics: Universal Analytics Tag
Events
Set the:
- Track Type to Event,
- Category as Phone Call (or whatever works best for you),
- then Action {{Click URL}} (this tells you want URL was clicked)
- and Label {{Page URL}} (this tells you want PAGE it was clicked on)
New Variable
Add a Google Analytics New Variable (if not previously setup):
Tracking ID
Add your UA Tracking ID. This can be found in Google Analytics under:
Admin >> Tracking Info >> Tracking CodeChoose a Trigger
Save + Choose a Trigger – click on the plus symbol in the top right corner.
Just Links
Choose Trigger Type – Select “Just Links”
Some Link Clicks
In Trigger Configuration – Select “Some Link Clicks”
Select Click URL >> Contains >> adding tel: to the last input window, shown in the screenshot above. This ensures only telephone links are tracked.
Choose Built-In Variable
Under “Fire this Trigger” select Click URL under Choose Built-In Variable…
Publish
Last step: Double-check settings + Publish Tag manager by clicking the Submit button to have the changes take effect.
If you have any questions please let me know by contacting me over leaving a comment below.